Hive Hair Loft – a hair studio located in Sterling, VA, went through some exciting updates in 2023. This new logo captured the personality and growth of their new space and business.
Initial Sketches and Exploration
Originally began by playing with the idea of using a bee with hair trimming shears. The decision became to focus more on typography and shape choice to express the character of the brand.
Color, Type, and Shape
First few iterations of the logo played with the color palette and idea of a honeycomb. Pulling together different characteristics from each iteration that highlighted softness, structure, and personality led to the final logo design.
Final Logo
Fonts
Primary | Orpheus Pro — Condensed
Secondary | All Round Gothic — Book
Colors
CMYK | 78:48:95:58
RGB | 35:61:28
Hex | 233d1c
CMYK | 63:32:72:12
RGB | 101:132:94
Hex | 65845e